Boosting Business Performance with Connected Product and Customer Data

Lori Lundergan and Ryan McLaughlin share how Allegro MicroSystems is realizing its vision of unifying customer and product data on a single platform. Their team is consolidating applications on Salesforce, including Propel, to enhance visibility across supply chains, products, sales, and services. Each migration boosts ROI for their overall platform investment, while a shared data model and platform-native integrations simplify connectivity across applications.