Keith Rust is a seasoned PLM expert with over 15 years of hands-on experience in product lifecycle management, integration technologies, and enterprise transformation. Having started his journey as an Agile PLM customer, Keith transitioned into consulting and has since guided hundreds of organizations through complex implementations and system transitions. He is currently a Business Architecture Senior Manager at Accenture, where he leads the Propel PLM team, helping companies move from legacy systems like Agile PLM to modern, cloud-based solutions. With a deep understanding of both technical and business processes, Keith is passionate about enabling digital transformation that drives real business value.