2024 is not the year of digital transformation—because that’s long passed. 2024 is the year digital transformation proves its necessity. Speaking to this era of rapid industry transformation, Ross Meyercord, CEO of Propel Software takes the stage to share Propel’s vision for the trajectory of product innovation. The keynote will dissect the burgeoning expansion cycle within the market, the ascendancy of cloud PLM and its proliferation, and the unparalleled value of product value management (PVM) in an increasingly competitive world. Gain strategic insights into leveraging Salesforce's expansive ecosystem to catalyze speed, responsiveness, and sustained growth in the evolving manufacturing landscape.